Balaji Telefilms Limited engages in the entertainment business in India and internationally. It operates through Commissioned Programmes, Films, and Digital segments. The company produces and distributes television content and films primarily in Hindi under the Balaji Telefilms brand name; and produces reality shows, events, and Bengali contents. It is also involved in the B2B and B2C digital content business under the brand name of ALT Balaji; and creates intellectual property rights. In addition, the company sells Indian ethnic wear and jewelry under the EK brand name; operates Hoonur, a platform for media professionals and entertainment consumers; and operates a subscription based video on demand over the top platform. Balaji Telefilms Limited was incorporated in 1994 and is based in Mumbai, India.