Björn Borg AB (publ), together with its subsidiaries, engages in the design, development, production, wholesale, and retail of underwear, sports apparel, footwear, bags, eyewear, and fragrances under the Björn Borg brand. The company operates through Wholesale, Own E-Commerce, Own Stores, Distributor, and Licensing segments. It offers underwear, sleepwear, socks, clothing collections, and sports products for men, women, and children/juniors through independent retailers, apparel and sporting goods chains, department and Björn Borg stores, and e-commerce sites. The company also provides casual and sporty designer shoes for men and women through independent retailers, footwear and sporting goods chains, department and Björn Borg stores, and e-tailers, as well as through www.bjornborg.com; and backpacks, sports, gym, and duffle bags, as well as wallets, gloves, and belts through luggage and sporting goods shops, retail chains, department and Björn Borg stores, shop-in-shops, and e-commerce sites. In addition, it offers boxers, trunks, briefs, loose boxers, multipacks, underwear subscription, and underwear guide; t-shirts, shorts, hoodies, sweaters, pants, tights, jackets, swimwear, and loungewear; sneakers, boots, sandals, and Myrqvist x Björn Borg; socks, beanies and caps, and other accessories; tennis and padel, shoulder, tote, toiletry, and travel bags, as well as trolleys; and Inspiration SS24. Further, the company provides skirts and dresses, tops, sports bra, hipsters, thongs, high-waist briefs, and bras. Additionally, it offers spectacle frames and sunglasses through the licensee’s distribution organizations, fashion boutiques, department stores, and Björn Borg stores. The company sells its products in Sweden, the Netherlands, Finland, Germany, Belgium, Norway, Denmark, England, Switzerland, the United States, Slovenia, France, and Canada. Björn Borg AB (publ) was founded in 1984 and is headquartered in Solna, Sweden.