Electra Consumer Products (1970) Ltd manufactures, imports, exports, sells, distributes, markets, and provides services to a range of consumer electric products in Israel. The company offers home and commercial air-conditioning solutions, such as air conditioners, mini central air conditioners, inverter systems, VRF systems, multi-split systems, water-based units, and computerized control and management systems, as well as related services. In addition, it operates a chain network of 45 branches that sell electrical and electronic appliances under the Shekem Electric name; and 41 branches of electrical warehouses under the Machsanei Hachashmal name. Electra Consumer Products (1970) Ltd was founded in 1945 and is based in Rishon LeZion, Israel. Electra Consumer Products (1970) Ltd operates as a subsidiary of Elco Ltd.