FSN E-Commerce Ventures Limited, through its subsidiaries, provides a range of beauty, personal care, and fashion products in India. The company manufactures, distributes, and sells beauty, wellness, fitness, personal care, health care, skin care, hair care products, fashion garments, fashion accessories, and equipment. It also offers western wear, such as dresses, jumpsuits, tops, pants skirts, as well as footwear, bags, and accessories; lingerie, including bras, panties, sleepwear, shapewear, and athleisure; and aesthetic jewelry comprising earrings, necklaces, bracelets, rings, and hair accessories. The company offers its own products under the Nykaa Cosmetics, Nykaa Naturals, Kay Beauty, Twenty Dresses, Nykd by Nykaa, and Pipa Bella brands. It retails its products through e-commerce, m-commerce, Internet, and Intranet, as well as through physical stores, stalls, general trade, modern trade, etc. As of March 31, 2021, it operated 73 physical stores under the Nykaa Luxe, Nykaa On Trend and Nykaa Kiosks formats. The company was incorporated in 2012 and is based in Mumbai, India.