Marketo, Inc. provides cloud-based engagement marketing software platform that enable organizations to engage in engagement marketing in the United States, Ireland, Australia, Israel, Japan, and the United Kingdom. The company’s platform enables the execution, management, and analytical measurement of online, social, mobile, offline marketing activities, and customer interactions. It designs, builds, and markets the engagement marketing platform with integrated applications to address the needs of marketing professionals, which include marketing automation, email marketing, mobile engagement, social marketing, digital ads, web personalization, marketing analytics, predictive content, marketing calendar, and sales insight. Marketo, Inc. complements its applications through the Marketo Marketing Nation, a network of resources that assist its customers with the strategic and practical use of its products. The company markets and sells its products to business services, consumer, financial services, healthcare, higher education, manufacturing, media, technology, and telecommunication industries through distributors, agencies, resellers, and original equipment manufacturers (OEMs). Marketo, Inc. was founded in 2006 and is headquartered in San Mateo, California. Marketo, Inc. operates as a subsidiary of Adobe Inc.