Opower, Inc. provides cloud-based software to the utility industry in the United States. Its software analyzes energy data and presents personalized insights to consumers in order to motivate reductions in energy consumption. The company offers energy efficiency solutions comprising home energy reports under the utility brand; smart meter-enabled emails that offer weekly email reports for utility customers with advanced metering infrastructure; and marketplace suite, a utility-branded product recommendation engine, which enables the customer to search and sort products based on personalized estimates, as well as replaces paper-based rebate redemption with end-to-end digital processing. In addition, it provides demand response solutions, including peak day alerts through SMS messages and automated phone messages to notify customers of days when electricity is scarce and expensive, and motivate them to reduce their consumption; and peak day feedback reports, a post-event communication to show customers their peak day savings and demand response events. Further, the company offers digital engagement solutions, such as Opower’s NextWeb, a Web application for customer-facing Web portals; and utility Web accounts for mail and email messages, online rewards tool, and rates engine. Additionally, it provides customer service interface, a Web tool that increases customer satisfaction and reduces repeat calls. The company markets and sells its products and solutions to regulated and unregulated utilities. Opower, Inc. was formerly known as Positive Energy, Inc. and changed its name to Opower, Inc. in October, 2009. The company was incorporated in 2007 and is headquartered in Arlington, Virginia. As of June 14, 2016, Opower, Inc. operates as a subsidiary of Oracle Corporation.