Optiemus Infracom Limited engages in the trading of mobile handset and mobile accessories in India and internationally. The company also engages in the manufacture of mobile phones and tempered glass. In addition, it operates Biddr, a hotel booking platform; MadForNails, a platform to provide personalized nails; 87 multi-brand telecom retail stores under the Mobiliti World name; and 135 telecom stores under the UniverCell name. The company was formerly known as Akanksha Cellular Limited and changed its name to Optiemus Infracom Limited in June 2011. Optiemus Infracom Limited was incorporated in 1993 and is based in Noida, India.