Paddy Power Betfair plc, formerly Paddy Power plc, is an Ireland-based public online betting and gaming company. The Company operates through Online (ex Australia), Online Australia, UK Retail, Irish Retail, and Telephone segments. The Company offers sports betting and gaming, which include gaming machines, games, casino, bingo and poker, and business-to-business (B2B) services. The Company's Online (ex Australia) services are delivered primarily through the Internet, telephone through the public telephony system, and UK Retail and Irish Retail through licensed bookmaking shop estates. Its Online Australia segment provides sports betting services to Australian customers using primarily the Internet with a small proportion using the public telephony system. Its UK Retail segment has retail outlets in Great Britain and Northern Ireland. Its Irish Retail segment has retail outlets in the Republic of Ireland. It has presence in the United Kingdom, Australia, Ireland and across the world.