Bazaarvoice, Inc. provides marketing tools to retailer and brand clients for understanding consumer voice. It provides its solutions through Bazaarvoice conversations platform, a software as a service platform, which enables clients to capture, manage, and display online consumer-generated content, including ratings and reviews, photos, questions and answers, videos, long-format narratives, seller ratings, and workbench analytics. The company’s platform also allows clients to pull in content from various social platforms, including Instagram, Facebook, and Twitter, as well as organize and display photos, videos, texts, and links that leverage social content throughout their site. In addition, its platform allows brands and retailers to build their own branded community for engaging their advocates to gain content and momentum for new products and seasonal launches, as well as provides clients with the opportunity to search results at the product category level. The company’s content is used by clients for various applications, including online and mobile-optimized Websites, mobile applications, social networks, in-store kiosks, physical in-store displays, printed flyers, email, and other forms of online and offline media. It caters to clients in the retail, consumer products, travel and leisure, technology, telecommunications, financial services, healthcare, and automotive industries. The company has a strategic partnership with Monetate, Inc. The company was incorporated in 2005 and is based in Austin, Texas with additional offices globally.