Grupo Elektra, S.A.B. de C.V. operates as a financial services and specialty retailing company in Latin America, as well as a short-term non-bank loan provider in the United States. The company's Commercial Business segment engages in the sale of motorcycles, cell phones, small household and major appliances, electronics, furniture, car batteries, computers, entertainment systems, and electronic money transfers. Its Financial Business segment provides consumer credit, personal loans, commercial loans, savings and time deposits, credit cards, and other consumer financing services; accident, health, and life insurance products; pension fund management; full brokerage services; and cash advance services. The company operates approximately 6,600 points of contact in Mexico, the United States, Guatemala, Honduras, Panama, and Peru. Grupo Elektra, S.A.B. de C.V. was founded in 1950 and is based in Mexico City, Mexico.