Twitter, Inc. operates as a platform for public self-expression and conversation. It enables users to consume, create, distribute, and discover content about the topics and events they care about; and helps people discover what’s happening through text, images, on demand and live video, and audio from people, content partners, media organizations, advertisers, and others. The company also offers products and services for advertisers, including Promoted Ads, which are labeled as promoted and appear within a timeline, search results, profile pages, and Tweet conversations; Follower Ads that provide a way for advertisers to build and grow an audience that is interested in their business, product, or service; and Twitter Takeover that appears at the top of the list of trending topics or timeline for an entire day in a particular country. In addition, it offers products for developers and data partners, including The Twitter Developer Platform that empowers developers around the world to build tools for people and businesses using public application programming interface. Twitter, Inc. was founded in 2006 and is based in San Francisco, California. Twitter, Inc. operates as a subsidiary of X Corp.