Max Financial Services Limited, through its subsidiary, provides investment and management advisory services in India. It operates through Business Investments and Others, and Life Insurance segments. The company offers nonparticipating and linked products covering life insurance, pension and health benefits including riders for individual and group; and treasury investments and life insurance services. It provides its products through individual agents, corporate agents, banks, brokers, and other channels. The company was incorporated in 1988 and is based in Noida, India.